CMO(Cheif Marketing Officer)

Strategic

• Develop and execute comprehensive marketing strategy aligned with company goals.
• Conduct market research, competitor analysis & define GTM plans.
• Budget planning, resource allocation & ROI-driven decision making.

Branding

• Build strong brand presence across global markets.
• Establish brand communication guidelines & ensure consistency.
• Drive PR, media presence, awards, event marketing initiatives.

Digital & Performance Marketing

• Plan and manage digital campaigns (SEO/SEM, Google Ads, LinkedIn, Email).
• Improve website performance for traffic growth & lead conversion.
• Implement marketing automation and lead nurturing workflows.

Lead Generation & Sales Collaboration

• Create and scale lead-generation funnels.
• Collaborate with sales team for smooth lead handover & conversions.
• Monitor MQL → SQL → Closure pipeline with performance analytics.

Content & Product Marketing

• Oversee blogs, whitepapers, case studies, presentations, videos.
• Launch product/feature campaigns with targeted messaging.
• Develop persona-based marketing collateral and customer success stories.

Analytics & Reporting

• Track KPIs for campaigns, traffic, conversions & CAC.
• Establish dashboards and conduct monthly performance reviews.
• Ensure continuous optimization based on insights.

Skills & Competencies

• Proven experience in IT/Tech/SaaS marketing leadership roles.
• Strong business understanding with growth & ROI mindset.
• Expertise in demand generation, branding, digital marketing.
• Team leadership & stakeholder management capabilities.
• Knowledge of tools such as CRM, HubSpot, Google Analytics, SEM tools, CRM platforms, design tools.