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Social Media Manager
Social Media Manager
22
Delhi
Job Views:
Created Date: 2026-06-27
End Date: 2026-08-25
Experience: 2 - 4 years
Salary: 669999
Industry: Hospitality
Openings: 1
Primary Responsibilities :
1. Research & Market Analysis
- Stay updated on coworking, commercial real estate, startup, and workplace industry trends.
- Conduct competitor analysis to identify content opportunities and market positioning.
- Research trending topics, hashtags, keywords, audio, and social media tools.
- Continuously refine content strategies and brand communication frameworks.
- Monitor audience behavior and engagement trends to improve content performance.
2. Social Media Strategy & Planning
- Develop and execute short-term and long-term social media strategies.
- Set channel-specific objectives, KPIs, and growth targets.
- Create weekly and monthly content calendars aligned with business goals.
- Plan campaigns around:
- Festivals and seasonal occasions
- Community events and activations
- Brand awareness initiatives
- Lead generation campaigns
- Customer engagement activities
- Ensure content aligns with brand guidelines and business objectives.
3. Team Management & Collaboration
- Lead and coordinate with designers, content creators, photographers, videographers, and marketing teams.
- Conduct weekly team meetings to review progress, challenges, and opportunities.
- Allocate tasks and monitor deliverables to ensure timely execution.
- Maintain quality standards across all social media content.
- Collaborate with management to improve processes and team efficiency.
4. Content Creation & Execution
- Publish and schedule content across social media platforms as per the content calendar.
- Manage platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant channels.
- Develop engaging content formats including:
- Posts
- Reels
- Stories
- Videos
- Carousels
- Campaign creatives
- Coordinate content shoots and manage creative assets.
- Ensure proper storage and organization of media files and content libraries.
5. Community Management
- Monitor and respond to comments, messages, reviews, and inquiries.
- Engage with followers, members, prospects, and online communities.
- Build strong online relationships and enhance brand reputation.
- Manage customer interactions professionally and promptly.
6. Lead Management & Cross-Functional Support
- Identify and track social media-generated leads.
- Coordinate with the sales team for timely lead handover and follow-up.
- Support internal teams with creative requirements for:
- Marketing campaigns
- Events
- Activations
- Advertising initiatives
- Ensure seamless communication between marketing and sales departments.
7. Performance Monitoring & Reporting
- Track social media performance using analytics tools.
- Monitor KPIs including:
- Reach
- Engagement
- Follower growth
- Lead generation
- Conversion metrics
- Prepare weekly and monthly performance reports.
- Analyze campaign results and recommend optimization strategies.
- Maintain records of content strategies and campaign performance for benchmarking.
8. SEO & Trend Optimization
- Implement hashtag research and keyword optimization strategies.
- Monitor emerging social media trends and platform updates.
- Optimize content visibility and organic reach.
- Recommend new content formats and engagement techniques.
Experience Requirements:
Education
- Bachelor’s Degree in Marketing, Mass Communication, Digital Marketing, Business Administration, Journalism, or a related field.
- Certification in Digital Marketing or Social Media Marketing will be an advantage.
Experience
- 2–4 years of Social Media Management experience.
- Proven experience in content strategy, planning, and execution.
- Experience managing multiple social media platforms.
- Experience in coworking, commercial real estate, hospitality, or startup ecosystem is preferred.
Technical Skills
- Social Media Management Tools (Meta Business Suite, Hootsuite, Buffer, Sprout Social, etc.)
- Social Media Analytics Tools
- SEO & Hashtag Research
- Content Calendar Planning
- Campaign Management
- Google Analytics (preferred)
- Basic knowledge of paid social media campaigns.
Core Skills
- Social Media Strategy
- Content Planning & Execution
- Community Management
- Copywriting
- Visual Storytelling
- Team Management
- Lead Generation
- Competitor Analysis
- Stakeholder Management
- Performance Analysis & Reporting
Candidate Profile
- Creative and strategic thinker.
- Strong leadership and team coordination abilities.
- Excellent written and verbal communication skills.
- Data-driven mindset with strong analytical skills.
- Detail-oriented with excellent organizational abilities.
- Ability to work in a fast-paced and deadline-driven environment.
- Passion for social media, branding, and digital marketing.
Key Performance Indicators (KPIs)
- Follower Growth Rate
- Engagement Rate
- Reach & Impressions
- Lead Generation from Social Media
- Campaign Performance Metrics
- Community Response Time
- Content Delivery Timeliness
- Brand Awareness Growth
- Social Media ROI
- Team Productivity & Execution Quality